Columns
With regard to columns, I have come a long way from the days I was literally scared of the centre page of the esteemed The Hindu. It was with The Hindu I was introduced to columns, way before I learnt they were called “Columns”. The very look of the columns and opinions page was stern with the cartoon not doing enough to lighten the look and feel of it. I treated it as a drab part of the paper and assumed people rarely read it (which I guess is indeed true with most people).
After a while, I started thinking about why somebody would add a couple of pages to an already bulky newspaper if those pages aren’t read or somehow worthwhile. I was puzzled and tried to read them to figure them out. I was put off more by the content than the language. I did not comprehend the issues being discussed. I reattempted the columns when I went to college. I had no patience for long monologues, and often cynical ones at that, then. I impatiently brushed them off as plain cribbing and whining and again decided they were a waste of print space.
Later, towards the end of my college education as I followed one election campaign closely I got another opportunity to read columns. Having a number of them on the election issues helped me relate to them better and comprehend them easier. I slowly realized they are interpretation of the news and that the columns, political ones, are a vehicle of public opinion. These columns enlighten the public, de-jargonise the statements, budgets, reports, etc. And the columnists being members of the society after all, the varying opinions get voiced and discussed. This was a very significant realization for me.
Columns are probably one of the strongest tools in the media arsenal. Many popular columnists have an almost hero-worshipping following. The columns become a part of people’s life. They discuss the affairs that are close to home. An effective columnist can sensitize the people on issues of public interest and mobilize public opinion.And there are of course columns that are no way related to current affairs, economics or politics - healthy living, pets, gardening, etc. I slowly got to know about these columns as well. The columns on Art, Science, Book Review columns, Sports, etc cater to specific audience. And these put together are probably read by more people than the serious columns.
Columns are not so popular in India as they are in the West. The US print media is all about columns. And here is what I think is the reason. The columns are a way for people to relate to each other. In India, people live in close proximity, they interact with people all through the day –at home, on the way to work, at work, at the children’s school as they pick up at the kids, at the grocer’s, etc. They are in constant contact with the society. They can feel the societal fabric. And they share experiences and exchange thoughts and opinions. An overcrowded bus will spark a discussion on the fuel prices, the Metro rail, traffic woes, latest demands of the transportation workers union, etc. Women exchange recipes and housekeeping tips over lunch. Men discuss Sports while they commute.
In the teeming cities of the US and even the sparse suburbs, where famously people hardly know their neighbours, columns are a way to relate to each other – the reason of columns in every newspaper, local or national.
I digress way too much. This was supposed to be about the significance of columns not an analysis of the popularity of columns. Ok, getting back on track….
Columns can be very educative as the columnists are often from the field they write about and are profoundly knowledgeable on the topic. Yeah, they can be annoyingly opinionated at times but then, that is what they are paid to do :)
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